Massage lines for device-based skincare: a guide to achieving optimal results

At-home care is no longer limited to just serums and masks. Thanks to modern microcurrent and EMS devices, it’s now possible to achieve lifting, toning, and rejuvenating effects in the comfort of your home—without visiting a cosmetologist. However, the effectiveness of such treatments depends not only on the device itself, but also on how you use it.

In this article, we’ll explore how to correctly follow facial and neck massage lines so that every impulse works toward visible results rather than simply “dissipating” in the skin. This guide is based on general facial muscle anatomy, physiotherapy principles, and practical insights, including recommendations from experts and users of brands Couleur Labo, Dr. Arrivo, Direia

Why is it important to know massage lines?


Modern devices (including Zogankin, ZERU, Zeus II) work through electrical stimulation of deeper tissues. For the current to activate muscle tissue rather than just glide over the surface, the electrode must be placed along the muscle projection. Only then can you achieve effects such as:

  • facial contour lifting;
  • reduction of puffiness;
  • improved skin tone;
  • lymphatic drainage;
  • activation of intercellular metabolism.

This is especially important in the context of age-related changes, when muscle tone decreases and the hypodermis becomes weaker.

Pro tip: the most effective treatment area is the intersection of a vertical line from the inner corner of the eye and a horizontal line from the side of the nose. This is a nerve node point that responds instantly with improved tone and a more “open” facial appearance.

Key lines: face + neck
The image below illustrates the projection of the main muscles that should receive the impulse.

  1. Masseter — chewing muscle
    Located on the lateral side of the cheek. Tension in this muscle can create a square facial shape and loss of the V-line. Device stimulation here helps release tension and achieve a softer lifting effect.
  2. Orbicularis oculi — eye muscle
    One of the most delicate yet essential muscles for a youthful look. Proper stimulation helps reduce puffiness, wrinkles, and dark circles.
  3. Sternocleidomastoid — side neck muscle
    Plays a key role in lymphatic drainage and maintaining facial posture. Ignoring this area can make facial device treatments less effective. This muscle helps initiate downward lymph flow.

Step-by-step: how to use the device at home
Based on user feedback and manufacturer recommendations, including Couleur Labo Zogankin and Dr. Arrivo Zeus II, the process looks like this:



1. Start with the neck

Before working on the face, always activate the sternocleidomastoid muscle area. Move the device slowly upward (from the collarbones to the jaw) to stimulate lymphatic drainage.

2. Apply a conductive gel

A gel for аппарат cosmetology ensures proper current conductivity, reduces friction, and allows impulses to reach deeper layers. It is recommended to use specialized formulas with hyaluronic acid, amino acids, or enzymes.

3. Follow the muscles, not just the skin

Hold the electrode on the skin until the impulse is delivered. For example, in Zogankin, the EMS “pulse” coincides with the contraction phase—this indicates the muscle is properly engaged. That’s why it’s important not to rush.

4. Work symmetrically

Treat both sides of the face evenly: from the chin to the cheekbones, from the cheekbones to the temples, and from the center of the forehead to the hairline.

5. Don’t skip the neck

One of the most common mistakes is ignoring the neck. This can lead to lymph stagnation in the face. As one client noted: “I only use Clione on my face—the results are less than expected.” Without working on the neck, the muscular and lymphatic systems remain “incomplete.”

Choosing the right lifting device is only 50% of success. The other 50% lies in understanding how to treat the face and neck as a unified system. Without targeted muscle stimulation and active lymphatic drainage, even the most advanced device won’t deliver lasting results.

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