{"title":"HITA","description":"","products":[{"product_id":"lebel-hita-shampoo","title":"Lebel Hita Shampoo","description":"\u003cp\u003eThe restorative \u003cstrong\u003eLebel Hita Shampoo\u003c\/strong\u003e effectively moisturizes, treats, and protects dry, porous, curly hair, as well as hair that is frequently colored and\/or lightened. The product helps restore the integrity of the hair structure, brings bounce and elasticity back to the strands, infuses them with vitality, delivers a healthy shine, promotes hair growth, and prevents brittleness and split ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey active ingredients in Lebel Hita Shampoo:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine\u003c\/strong\u003e – an amino acid that normalizes cell regeneration processes, accelerates keratin synthesis, restores and revitalizes the hair, stimulates microcirculation, strengthens hair follicles, and helps prevent hair loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic Acid\u003c\/strong\u003e – softens the hair, prevents tangling, and eliminates static and frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid\u003c\/strong\u003e – cleanses the scalp from excess sebum and dead cells, balances sebaceous gland activity, and gives the hair shine and silkiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic Acid\u003c\/strong\u003e – an unsaturated fatty acid with pronounced antibacterial effects, soothes the scalp, and helps prevent dandruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e – restores the natural hydrolipid barrier of the scalp, forms an invisible protective shield on the hair surface, prevents moisture loss, eliminates static and frizz, treats split ends, and gives the strands healthy shine and silkiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Silk Proteins\u003c\/strong\u003e – restore hair elasticity and bounce, provide a softening and conditioning effect, strengthen and repair the hair along its entire length, and restore healthy shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Surfactant Complex\u003c\/strong\u003e – gently cleanses the scalp and hair of excess sebum, dust microparticles, and other impurities, while maintaining the natural pH balance of the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLebel Hita Shampoo restores silkiness, shine, and elasticity to damaged, dry, lifeless hair. After just one use, hair appears more hydrated, healthy, and well-groomed. With regular use, it improves hair growth, prevents brittleness and split ends, and infuses the strands with vitality.\u003c\/p\u003e\n\u003cp\u003eSuitable for both professional salon use and frequent home care.\u003c\/p\u003e\n\u003cp\u003eThe shampoo lathers well and leaves a delicate floral-fruity scent on the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003ePour a small amount of the product into your palm, add a little water, and lather.\u003c\/li\u003e\n\u003cli\u003eApply the resulting foam to thoroughly wet scalp and hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly with massaging movements.\u003c\/li\u003e\n\u003cli\u003eRinse out.\u003c\/li\u003e\n\u003cli\u003eRepeat the process once more.\u003c\/li\u003e\n\u003cli\u003eContinue care with a mask or conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Lebel","offers":[{"title":"400 ml","offer_id":54963463520581,"sku":"2962-EU","price":43.9,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":54963463487813,"sku":"3033-EU","price":9.85,"currency_code":"EUR","in_stock":true},{"title":"60 ml","offer_id":57021761388869,"sku":"3105-EU","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8397\/8821\/files\/Lebel-Hita-Shampoo-Exclusive-Cosmetics-exc-beauty-com-66221025558853.jpg?v=1772217806"},{"product_id":"lebel-hita-treatment","title":"Lebel Hita Treatment","description":"\u003cp\u003eThe innovative \u003cstrong\u003eLebel Hita Treatment\u003c\/strong\u003e mask is designed to restore dry, brittle, porous, and curly hair, as well as hair damaged by frequent coloring.\u003c\/p\u003e\n\u003cp\u003eThe patented Active Plex system enables restoration of strands at the molecular level. The mask instantly hydrates dry hair and prevents dehydration, bringing back vitality, bounce, and elasticity, while also protecting bleached hair from color fading, keeping it vibrant for up to twice as long.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey active ingredients in Lebel Hita Treatment mask:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Proteins\u003c\/strong\u003e – moisturize the strands, prevent moisture loss, restore elasticity and bounce, and repair split ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e – repairs damaged hair along the entire length, strengthens it, adds elasticity, and delivers a healthy shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitol\u003c\/strong\u003e – softens and hydrates hair, making it manageable and elastic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e – moisturizes and restores the optimal hydration level, eliminates static and frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine\u003c\/strong\u003e – an amino acid that strengthens and restores hair structure at various layers, preventing brittleness and split ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e – instantly hydrates and nourishes the strands, forming an invisible barrier on the hair surface to protect from environmental stressors and mechanical damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e – moisturizes, nourishes, and softens hair, structures the curls, eliminates static and frizz, and makes combing and styling easier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid\u003c\/strong\u003e – gives strands a healthy shine and smoothness, prevents dryness and tangling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e – improves the hair’s appearance, targets brittleness and split ends, and strengthens the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe mask delivers cumulative restorative and protective effects. Yet, even after the first use, hair feels more hydrated and healthy, does not tangle or frizz, is easy to comb and style, with structured and lively strands.\u003c\/p\u003e\n\u003cp\u003eThe rich texture of the mask penetrates deep into the hair’s inner layers to target the root of the problem. The delicate scent of rose with hints of pear and amber transforms your hair ritual into a truly pleasurable experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eShampoo your hair.\u003c\/li\u003e\n\u003cli\u003eGently remove excess moisture with your hands.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of the mask (about a hazelnut-sized portion for medium-length hair).\u003c\/li\u003e\n\u003cli\u003eWork the mask carefully through the strands from mid-length to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes, depending on the desired level of restoration.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eSuitable for daily use.\u003c\/p\u003e","brand":"Lebel","offers":[{"title":"400 ml","offer_id":54963792216389,"sku":"2963-EU","price":43.9,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":54963792183621,"sku":"3034-EU","price":9.85,"currency_code":"EUR","in_stock":true},{"title":"60 ml","offer_id":57021758046533,"sku":"3106-EU","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8397\/8821\/files\/Lebel-Hita-Treatment-Exclusive-Cosmetics-exc-beauty-com-66221680886085.jpg?v=1772217770"}],"url":"https:\/\/exc-beauty.com\/collections\/hita\/for-wavy.oembed","provider":"Exclusive Cosmetics - exc-beauty.com","version":"1.0","type":"link"}